‘스포티파이 9억’ 뉴진스, 2월 가수 브랜드평판 1위

[KtN Reporter Shin Mi-hee] Girl group NewJeans (Minji, Hani, Daniel, Haerin, Hyein), which has gained global popularity by exceeding 900 million cumulative plays on Spotify, the world’s largest music platform, is a singer brand Reputation Ranked first as a result of big data analysis in February 2023.

On February 25, Spotify reported that the total number of streams of 6 songs from “New Jeans” and the single album “OMG” exceeded 901,819,305 times (as of the 22nd).

So far, New Jeans’ debut song ‘Hype boy’ has been played the most with 227,389,309 times. Then, while the b-side song ‘Ditto’ from the single album ‘OMG’ is closely following with 194,243,135 times, New Jeans’ another debut song ‘Attention’ and the new album title song ‘OMG’ recorded 176,458,639 times respectively, It has been played 148,431,480 times.

As the global popularity of New Jeans spreads, including in mainstream pop markets such as the United States and the United Kingdom, the number of streams of “Ditto” and “OMG” is increasing more and more rapidly. If this trend continues, the two songs are expected to significantly shorten the period of achieving 200 million streams (day 186) of the debut song ‘Hype boy’.

The 30th place in the singer brand reputation ranking in February 2023 is New Jeans, Lim Young-woong, BTS, Lee Chan-won, Black Pink, Younha, IU, Kim Ho-joong, Ive, EXO, Young Tak, Seventeen, Le Seraphim, Lee Young-ji, High Key, Big Bang, (female) Kids, Kang Daniel, Jeong Dong-won, NCT, Taeyeon, Song Ga-in, Espa, Lee Seung-yoon, Seong Si-kyung, SNSD, Park Jae-bum, Stay C, Tei, and Song Min-ho were analyzed in order.

The New Jeans brand, which ranked first in the singer’s brand reputation, was analyzed as a brand reputation index of 8,878,566, with participation index 2,419,453, media index 2,204,230 communication index 2,041,952 community index 2,212,930. Compared to the brand reputation index of 11,901,458 in January, it decreased by 25.40%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of analyzing the brand big data of the singer brand reputation in February 2023, the New Jeans brand ranked first. According to the detailed analysis, brand consumption decreased by 8.33%, brand issues by 2.68%, brand communication by 2.12%, and brand expansion by 1.05%.”

“The New Jeans brand, which creates various colors based on sound sources, took first place, the Lim Young-woong brand, which leads the community-based phantom culture, took second place, and the BTS brand, which is taking on new challenges with active individual activities, took third place.” The Lee Chan-won brand, which attracted attention with the album, ranked 4th, and the Blackpink brand, which shows an overwhelming aura in global activities, ranked 5th.”

The February 2023 singer brand reputation survey was conducted from January 25, 2023 to February 25, 2023 by New Jeans, Youngwoong Lim, BTS, Chanwon Lee, Blackpink, Younha, IU, Hojoong Kim, Ive, EXO, Youngtak, and Seventeen. , Le Seraphim, Lee Young-ji, Highkey, Big Bang, (G)I-DLE, Kang Daniel, Jeong Dong-won, NCT, Taeyeon, Song Ga-in, Espa, Lee Seung-yoon, Seong Si-kyung, SNSD, Park Jae-beom, StayC, Tei, Song Min-ho, Lee Soo, Jang Min-ho, T. Weiss, Kim Hee-jae, Lim Chang-jeong, Red Velvet, Sam Kim, Choi Ye-na, Noeul, Jeokjae, Baekhyun, Yua, Ben, Oh My Girl, Vibe, Park Hyo-shin, Kyung-seo, Jannabi, Fromis 9, Park Chang-geun, Highlight, Psy, Na Hoon-ah, Isolomon, Kepler , Melomance, Car the Garden, Cheongha, Zico, Jung Eunji, Mamamoo, Punch, Cho Yongpil, Kyuhyun, Jeon Somi, Baek Yerin, Sunmi, Lee Hongki, Ovan, 10CM, Park Hyewon, SG Wannabe, Lee Moojin, Kim Junsu, Woo Wonjae, B.O, Jessie, Im Hanbyul, Heize, Hwasa, Epik High, Sunye, Davichi, Paul Kim, Jeong Seunghwan, Baek Jiyoung, Jeong Dongha, Kwon Jinah, Naul, John Park, Seo Donghyun, Yang Yosup, Bolbbalgan4, Swings, Kim Pil, Shin Yeyoung, Big Mama, Lee Hi, Hwang Chiyeol , Kim Seung-min’s brand big data analysis.