Revival of the Vauxhall Frontera
In an unexpected move, Vauxhall has revived the Frontera nameplate, a decision that might have surprised many. Once known for its thirsty 4×4 capabilities, the Frontera has been reimagined for the modern era. It emerges as a compact SUV, shedding its old identity for something far more in tune with today’s automotive trends. Available in both electric and mild-hybrid versions, the new Frontera aims to replace the Crossland and captivate a new generation of drivers.
A Nostalgic Name with a Modern Twist
The choice to bring back the Frontera name might raise eyebrows, especially considering its past reputation was not among Vauxhall’s most celebrated. The company has taken a bold step in repurposing a name associated with a different era and vehicle class, signaling a fresh direction for the brand. The new Frontera is targeted at small families, many of whom may be unfamiliar with the model’s 1990s lineage, perhaps a strategic move to redefine the nameplate entirely.
Vauxhall Frontera Positioning in Vauxhall’s Line-up
The new Frontera is set to take the place of the Crossland, which has been a part of Vauxhall’s offering since 2017. It joins siblings like the Mokka and Grandland, aiming to complete Vauxhall’s crossover suite. Although specifics on dimensions remain undisclosed, expectations are that it will be priced below the Mokka, offering a balance between affordability and space. The Frontera boasts a 460-litre boot capacity, significantly surpassing that of the Mokka, and expands to an impressive 1,600 litres with the rear seats down, indicating a focus on practicality and spaciousness.
Design and Features
Vauxhall has maintained its design ethos with the new Frontera, incorporating familiar Vauxhall design elements that ensure brand continuity. The exterior features a gloss black panel that encircles the iconic Griffin emblem, and the vehicle adopts the three-pronged lighting signature seen in the new Corsa. The interior and exterior designs are quintessentially Vauxhall, reassuring loyal customers of the brand’s commitment to its heritage while embracing the future of mobility.
Conclusion: A New Chapter for the Frontera
The reintroduction of the Frontera as a compact electric SUV represents a significant shift in Vauxhall’s strategy, marrying nostalgia with innovation. This move not only revitalizes a name from the past but also aligns with the growing demand for environmentally friendly and versatile vehicles. As the automotive industry continues to evolve towards electrification, the new Frontera stands as a testament to Vauxhall’s adaptability and forward-thinking approach.
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